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Some excellent work throughout the year and a distinction grade is well deserved. Your documentary was very well produced and really tugs at the heart strings!

You have comprehensively explained issues relating to factual television programmes with elucidated examples and consistently using subject terminology correctly.

You have comprehensively explained codes and conventions of factual programmes with elucidated examples and consistently using subject terminology correctly.

You were able to plan and research a factual programme for television to a quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations.

You have produced a factual programme for television to a technical quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations.

An Introduction to the News

I watched BBC News at 6pm on the 28^th June 2016. The news broadcast covered these stories in this order; politics (relating to the EU referendum vote), the football results, a murder case, the queen visiting the North of Island, the tennis at Wimbledon and finally the weather. The starting sequence was a visual effect made opening, this is like a theme song for a television program, it’s something people recognise and associate the program with. It’s engaging and catches the viewers’ attention as well as being smart and professional looking to match the program. 

The presenters were George Alagiah, was in the studio (Male, he is 60 years old) and Fiona Bruce, was out of the studio (female, she is 52 years old). The role of the newsreader/ presenter is to present the news and to inform the audience as to what the story is about and what is going on.  Necessary skills for a newsreader/ presenter are things such as; being able to think quickly, remember a lot of information, read quickly, and be prepared to change the story at any moment and other related skills

The term news ordering is where the news is ordered so that it will appeal to the audience, so it will keep them watching, listening and reading till the end. The term given to the list of stories that will likely appear on the broadcast is running order. Usually the program editor makes the final decision on what stories goes in and out of a broadcast. The story that is most important will be shown first in a news bulletin and will be shown on the front cover of a paper and magazine, this is also known as the lead story. The other stories appear as a mix, they may seem as important as each other and could be rounded up, however stories that are regional are shown to be more important where they happened. The ability to think and act quickly is important in news as some times the story changes and needs to be updated fast so that the right information is being realised, for example reporting a live sports match change every second and it’s not easy to predict everything that happens, therefor being good at quick thinking and acting can help a lot. On a ‘slow news day’ trivial stories will be publishes as there is a lack of sustainable material. The final story is often used to lighten the mood and usually is introduced as the “and finally…” story, or is a weather/ sport report. The term ‘news values’ determines how much prominence the story is given by the media as well as the attention given by the audience. The G&R that wrote about them would be immanency (big story’s will attract peoples fast) and amplitude (if it has effected a hug group of people then the news will cover it a lot). 

Examples for each G&R (Gultung & Ruge):

Immediacy: The results from the EU referendum where shown as soon as they were known

Familiarity: The EU referendum as they wanted to separate and become independent

Amplitude: 9/11 was a huge disaster that affected a lot of people all over the world

Frequency: A topic that comes up frequently would be politics

Unambiguity: celebrations, such as the queen’s birthday, is a clear and definite thing as it doesn’t change

Predictability: termisom is a predictable topic as people assume who did it

Surprise: topics that have a lot of surprise in things such as murder as even though they come up a lit it’s always surprising how people can do that

Continuity: cases such as child kidnapping are previously defined as news, cases such as the Madeleine mccann case.

Elite nations/ people: topics such as celebrity’s lives (death, gone off the rales, etc.) or things related to countries

Personalisation: a main topic would be anything related to animals as it palls on someone’s heart strings

Negativity: sad topics such as death, war, murder and rape would all be bad news as it effects peoples lives

Balance: usually the ‘and finally…’ story balances out the news, this is usually an uplifting story

Being bias through selection and omission means that an editor can choose whether or not to put a story in, as well as maybe ignoring some details of a story or make it reported in such a way that gives readers/ viewers a different opinion. Examples of this recently would be the vote to be in or out of the EU, some media are bias and want others to share the same opinion which most likely meant that they ignored some details of the other side of the story as well as out the story across to readers/viewers to change their opinion or influence them. Where a story is placed shows it importance, this influences how people also see its importance. On newspapers the most important story is on the front page and the other stories are more towards the end of the paper. However, with radio and television they begin with the ‘less’ important story’s and end with the one that is considered to be most important. 

The headline is usually the must read part a newspaper, often printed big, bold and black to make it stand out, being bias by headline means that they make this misleading or make the story out to be exciting when in reality its not.  

Being bias through shot selection and camera angles means to show someone in a good way or in a bad way. The photos that are chosen can heavily influence the viewers/ readers opinion on the person or an event. The narration of a news reporter can also do the same thing, they misread the situation and a good thing can be made out to be in a bad light.

News media often uses labels and titles when talking about places, people and events. This can be bias again because its making people associate the thing the news is targeting with that name and some sees that in a negative lights. For example by using an ‘ex-convict’ to label someone this could show them in a negative light as it tells people they have done something bad enough to be put in jail. Being bias through use of language means that the news can talk about someone in a negative or positive way to influence how the viewer/ reader sees that particular person. For example for a long time teenagers have been badly represented in the news though words (‘hoodies’, ‘scum’) this generalises all teenagers and associates these words to them.

Pre-Production - Survey Monkey

Pre-Production - Location and Talent Forms

Awaiting Rescue - 3MW Final Product

Pre-Production

3 Minute Wonder Research

I really enjoyed this documentary as it show a type of art form and the way in which it is made, it also gives the viewer an insight of how the artists do it and the difficulty’s they face with doing this particular type of art. I also liked the way in which it was filmed, the camera kept the final bit of work a secret till the very end, and the variation between interviewing the talent as well as him doing his work.

I enjoyed this documentary as I found it really interesting as well as an eye-opener, the prisoner spoke about who really suffers when he is gone because of his crime and I never thought about people on death row like that before.

 

I particularly like this documentary because it made me laugh, it was someone’s thought and the way in which they put it just made it enjoyable. I also like this style of documentary where someone is commentating throughout.

Secondary Research - Article On Animal Shelters

This article explains how people can have good and bad experiences with animal shelters and the types of animal shelters that are out there.

Secondary Research - Dog Transformation

This shows Some dogs transformation from being abandoned to where they are now. This shows the types of physical and mental effects abandonment can have on a dog and how much a loving family and a little TLC can do for some animals

Primary Research - Video Interviews

Location Recce

Storyboards

Props and Costumes

In our advert we didn't really use many costumes, we just let the actors wear their normal everyday clothes to make the advert seem more realistic. However we did use more props, we used things such as benches for the actor to sit on, a bag, Vo5 product, a microphone, microphone stand and lead.

TV advert - final feedback

Jessica, some very good work produced here and within your group, you have created an effective re-branding adverting concept and a well-produced TV advert. In regards to unit 2: Communication Skills for Creative Media Production (pitch and presentation): You were able to use appropriate techniques to extract comprehensive information from written sources and present a well-structured and substantial media production report which conveys information and precise exemplification and justifies conclusions with supporting arguments. Your pitch was interesting and I thought that you conveyed the information about your re-branding idea and employed forms of address in your pitch to communicate ideas effectively. The pitch was visually good and you deployed and managed technology to pitch a media production proposal with creativity and flair and to near professional standards. In regards to unit 30: Advertisement Production for Television: Within your TV advert analysis, you were able to comprehensively explain structures and techniques of TV advertisements with elucidated examples and consistently using subject terminology correctly. Working within your group, you were able originate and develop an idea for a TV advertisement showing creativity and flair and working independently to professional expectations. The advert demonstrated a good understanding of conventions in TV adverts and it was clear that you were able to produce a TV advertisement to a good standard showing some imagination and with only occasional assistance. Your evaluation was also detailed and you explained your own TV advertisement production work with reference to detailed illustrative examples and generally correct use of subject terminology.

Completed VO5 Advert

Primary Research - Email To Dog's Trust

Email sent to dog’s trust:

Hello,

I was just wondering if it was possible if we were able to ask you a few questions about The Dogs at your sanctuary and the work done as well as numbers of animals, so we can include these in a short documentary we are doing at college about the re-homing of dog?

If you could reply to these questions that would be great thanks;

How many dogs on average per year does dog's Trust have to look after?

How many of these dogs get re homed?

How long is a dogs stay?

What are the reasons a dog will be given away or found?

How are some dogs found?

What’s the worst case a dog has been found in?

How old on average are the dogs that you have

Thank you for your time,

Abbie-Rose and Jessica

Email back from Dog’s trust

  

Dear Abbie-Rose and Jessica,

Thank you for contacting Dogs Trust with your query. I have tried to answer your questions as best I can as follows:

- Dogs Trust cares for 17 000 dogs a year across our 20 rehoming centres in the UK.

- In 2015 the number of dogs successfully rehomed (and not returned to us) was 12 328.

- A dog's average stay at our centres is currently 42 days. Most of our dogs come in and out in a matter of weeks, but this number is greatly affected the number of long term dogs in our care (who have been with us for more than six months) of which there are not many.

- I am unable to provide more specific information on the reasons that individual’s handover their dogs to us, but the most common is that due to some change in the owners' life, they are no longer able to provide the care and home that the dog needs. More information on this can be found on our website here: https://www.dogstrust.org.uk/whats-happening/news/over-47-000-people-heartlessly-abandoned-their-dogs-in-one-year

- Where dogs have come to us in a less than ideal state, Dogs Trust focuses on the transformation of these dogs as they look to a better life. One such example this year was April who was found with extremely matted hair. More on this can be found here: https://www.dogstrust.org.uk/our-centres/ballymena/centre-updates/news/abandoned-dog-who-survived-the-odds-seeking-loving-home

- Unfortunately I do not have information regarding our dogs' average age easily accessible so am unable to answer this question.

I hope this information has been helpful. More information like this can be found in our annual review https://www.dogstrust.org.uk/about-us/audited-accounts-annual-reviews/annual-review/annual%20review%202016.pdf

Kind regards,

Lucy Jeczalik

Operations Administrator

Dogs Trust - A Dog Is For Life Not Just For Christmas ®

Visit our website at http://www.dogstrust.org.uk 

Documentary Idea.

Our main idea was to take a group of people to animal shelters and film them socializing with the dogs, have them talking about how they feel about dogs and cats and how they feel about dogs and cats waiting to be adopted.Also talk to some people who work there and ask them what its like to work closely with animals, as well as making people aware of how many animals have to be re-homed.

 Email sent to sanctuary’s 

 Hello,  

We are making a short documentary for a project at college about dogs and cats and the re-homing of them to raise awareness of this issue, we would love to feature this sanctuary, as well as some members of staff and the animals. The idea would be to bring a small group (between 3-5) and see how they get along with the dogs and cats at the sanctuary and how they feel after they have meet some of the animals as well as asking the staff some questions. The time was have to do this is from the 23rd May to the 31st May so if it would be possible to spend a few hours between these dates at the sanctuary that would be great.

 Thank you for your time and consideration
 Abbie-Rose and Jessica

 Sanctuary’s sent to
 • Dogs and cats rescue Norfolk and Suffolk
• Hillside
• F.a.i.t.h
• PACT animal sanctuary
• Wet nose animal aid
•   RSPCA

Documentarys

Risk Assessment

Shot List

Shot	Location	Narrative (What Happens)	Type of Shot	Sounds/Music
1	bathroom	Main character is looking in the mirror	Over the shoulder shot	Background music
2	bathroom	She picks up her bag	Extreme close ups
3	bathroom	She leaves the house	Long over the shoulder shot
4	Dance studio	We see her walking on the stage	Long shot
5	Dance studio	While she is walking she looks nervous	Medium shot
6	Dance studio	Judges shaking their head	Steady cam dolly shot
7	Dance studio	She walks off stage disappointed	Medium shot
8	College corridor	Gets off stage and into a hall way	Long shot
9	College corridor	Leans up against the wall with hand in face	Medium shot
10	College corridor	She is sat on a bench	Medium shot
11	College corridor	She looks through her bag	Over the shoulder
12	College corridor	She sees the V05 gift	POV
13	College corridor	She gets up and walks off camera	Long shot
14	bathroom	Walks towards mirror	Over the shoulder shot
15	bathroom	Looking in mirror	Over the shoulder shot
16	bathroom	She looks down at the product in her hands	POV close up
17	bathroom	Looks in mirror and starts styling her hair	Over the shoulder shot
18	College corridor	Walking from corridor through the door of the audition	Medium shot
19	Dance studio	She walks on and grabs the mic	Long shot
20	Dance studio	Judges nodding and clapping	Dolly shot

Questionnaire

Questionnaire

We gave a survey to females between the ages of 16 to 30. These are the results.

1: Can you follow the narrative of the advert?

YES: 12

NO: 4

Most people said they could follow the narrative however some struggled because they don’t understand why auditioning for a talent show is anything to do with products for your hair.

 

2: does this advert encourage you to want the product and why?

YES: 14

NO: 2

Two people said they would not buy the product purely because they don’t use many hair products.

 

3: Is there anything you would change about the advert, what would it be?

YES: 4

 

4:  would the advert stand out to you if you saw it on TV?

YES: 13

NO: 3

The 3 people who said no thought that the advert should be more colourful in order to encourage the advert to be more eye catching.

 

5: Would you remember the advert?

YES: 10

NO:  6

People said no because they didn’t find that it was anything special and outstanding.

 

6: How much would you pay for the product?

Less than £1: 8

£1 - £4: 6

£4.01 plus: 2

7: Were you inspired by the main character?

YES: 11

NO: 5

Most said yes because she was around my age range and went from being very shy to being very confident.

 

8: Which shops would you like the products to appear in?

Supermarkets: 6

Chemists: 5

Hairdressers: 3

Other: 2

Most people want the product to be in shops they can easily access however a couple wanted it to be in their hair dressers so that they can get it when they go for haircuts.

 

9: do you think we have chosen the right target audience?

YES: 14

NO: 2