Questionnaire

Questionnaire

We gave a survey to females between the ages of 16 to 30. These are the results.

1: Can you follow the narrative of the advert?

YES: 12

NO: 4

Most people said they could follow the narrative however some struggled because they don’t understand why auditioning for a talent show is anything to do with products for your hair.

 

2: does this advert encourage you to want the product and why?

YES: 14

NO: 2

Two people said they would not buy the product purely because they don’t use many hair products.

 

3: Is there anything you would change about the advert, what would it be?

YES: 4

 

4:  would the advert stand out to you if you saw it on TV?

YES: 13

NO: 3

The 3 people who said no thought that the advert should be more colourful in order to encourage the advert to be more eye catching.

 

5: Would you remember the advert?

YES: 10

NO:  6

People said no because they didn’t find that it was anything special and outstanding.

 

6: How much would you pay for the product?

Less than £1: 8

£1 - £4: 6

£4.01 plus: 2

7: Were you inspired by the main character?

YES: 11

NO: 5

Most said yes because she was around my age range and went from being very shy to being very confident.

 

8: Which shops would you like the products to appear in?

Supermarkets: 6

Chemists: 5

Hairdressers: 3

Other: 2

Most people want the product to be in shops they can easily access however a couple wanted it to be in their hair dressers so that they can get it when they go for haircuts.

 

9: do you think we have chosen the right target audience?

YES: 14

NO: 2