Completed VO5 Advert

Primary Research - Email To Dog's Trust

Email sent to dog’s trust:

Hello,

I was just wondering if it was possible if we were able to ask you a few questions about The Dogs at your sanctuary and the work done as well as numbers of animals, so we can include these in a short documentary we are doing at college about the re-homing of dog?

If you could reply to these questions that would be great thanks;

How many dogs on average per year does dog's Trust have to look after?

How many of these dogs get re homed?

How long is a dogs stay?

What are the reasons a dog will be given away or found?

How are some dogs found?

What’s the worst case a dog has been found in?

How old on average are the dogs that you have

Thank you for your time,

Abbie-Rose and Jessica

Email back from Dog’s trust

  

Dear Abbie-Rose and Jessica,

Thank you for contacting Dogs Trust with your query. I have tried to answer your questions as best I can as follows:

- Dogs Trust cares for 17 000 dogs a year across our 20 rehoming centres in the UK.

- In 2015 the number of dogs successfully rehomed (and not returned to us) was 12 328.

- A dog's average stay at our centres is currently 42 days. Most of our dogs come in and out in a matter of weeks, but this number is greatly affected the number of long term dogs in our care (who have been with us for more than six months) of which there are not many.

- I am unable to provide more specific information on the reasons that individual’s handover their dogs to us, but the most common is that due to some change in the owners' life, they are no longer able to provide the care and home that the dog needs. More information on this can be found on our website here: https://www.dogstrust.org.uk/whats-happening/news/over-47-000-people-heartlessly-abandoned-their-dogs-in-one-year

- Where dogs have come to us in a less than ideal state, Dogs Trust focuses on the transformation of these dogs as they look to a better life. One such example this year was April who was found with extremely matted hair. More on this can be found here: https://www.dogstrust.org.uk/our-centres/ballymena/centre-updates/news/abandoned-dog-who-survived-the-odds-seeking-loving-home

- Unfortunately I do not have information regarding our dogs' average age easily accessible so am unable to answer this question.

I hope this information has been helpful. More information like this can be found in our annual review https://www.dogstrust.org.uk/about-us/audited-accounts-annual-reviews/annual-review/annual%20review%202016.pdf

Kind regards,

Lucy Jeczalik

Operations Administrator

Dogs Trust - A Dog Is For Life Not Just For Christmas ®

Visit our website at http://www.dogstrust.org.uk 

Documentary Idea.

Our main idea was to take a group of people to animal shelters and film them socializing with the dogs, have them talking about how they feel about dogs and cats and how they feel about dogs and cats waiting to be adopted.Also talk to some people who work there and ask them what its like to work closely with animals, as well as making people aware of how many animals have to be re-homed.

 Email sent to sanctuary’s 

 Hello,  

We are making a short documentary for a project at college about dogs and cats and the re-homing of them to raise awareness of this issue, we would love to feature this sanctuary, as well as some members of staff and the animals. The idea would be to bring a small group (between 3-5) and see how they get along with the dogs and cats at the sanctuary and how they feel after they have meet some of the animals as well as asking the staff some questions. The time was have to do this is from the 23rd May to the 31st May so if it would be possible to spend a few hours between these dates at the sanctuary that would be great.

 Thank you for your time and consideration
 Abbie-Rose and Jessica

 Sanctuary’s sent to
 • Dogs and cats rescue Norfolk and Suffolk
• Hillside
• F.a.i.t.h
• PACT animal sanctuary
• Wet nose animal aid
•   RSPCA

Documentarys

Risk Assessment

Shot List

Shot	Location	Narrative (What Happens)	Type of Shot	Sounds/Music
1	bathroom	Main character is looking in the mirror	Over the shoulder shot	Background music
2	bathroom	She picks up her bag	Extreme close ups
3	bathroom	She leaves the house	Long over the shoulder shot
4	Dance studio	We see her walking on the stage	Long shot
5	Dance studio	While she is walking she looks nervous	Medium shot
6	Dance studio	Judges shaking their head	Steady cam dolly shot
7	Dance studio	She walks off stage disappointed	Medium shot
8	College corridor	Gets off stage and into a hall way	Long shot
9	College corridor	Leans up against the wall with hand in face	Medium shot
10	College corridor	She is sat on a bench	Medium shot
11	College corridor	She looks through her bag	Over the shoulder
12	College corridor	She sees the V05 gift	POV
13	College corridor	She gets up and walks off camera	Long shot
14	bathroom	Walks towards mirror	Over the shoulder shot
15	bathroom	Looking in mirror	Over the shoulder shot
16	bathroom	She looks down at the product in her hands	POV close up
17	bathroom	Looks in mirror and starts styling her hair	Over the shoulder shot
18	College corridor	Walking from corridor through the door of the audition	Medium shot
19	Dance studio	She walks on and grabs the mic	Long shot
20	Dance studio	Judges nodding and clapping	Dolly shot

Questionnaire

Questionnaire

We gave a survey to females between the ages of 16 to 30. These are the results.

1: Can you follow the narrative of the advert?

YES: 12

NO: 4

Most people said they could follow the narrative however some struggled because they don’t understand why auditioning for a talent show is anything to do with products for your hair.

 

2: does this advert encourage you to want the product and why?

YES: 14

NO: 2

Two people said they would not buy the product purely because they don’t use many hair products.

 

3: Is there anything you would change about the advert, what would it be?

YES: 4

 

4:  would the advert stand out to you if you saw it on TV?

YES: 13

NO: 3

The 3 people who said no thought that the advert should be more colourful in order to encourage the advert to be more eye catching.

 

5: Would you remember the advert?

YES: 10

NO:  6

People said no because they didn’t find that it was anything special and outstanding.

 

6: How much would you pay for the product?

Less than £1: 8

£1 - £4: 6

£4.01 plus: 2

7: Were you inspired by the main character?

YES: 11

NO: 5

Most said yes because she was around my age range and went from being very shy to being very confident.

 

8: Which shops would you like the products to appear in?

Supermarkets: 6

Chemists: 5

Hairdressers: 3

Other: 2

Most people want the product to be in shops they can easily access however a couple wanted it to be in their hair dressers so that they can get it when they go for haircuts.

 

9: do you think we have chosen the right target audience?

YES: 14

NO: 2